Matchmaking is any expert-run process of introducing people for the purposes of dating and mating, usually in the context of marriage.

Much modern matchmaking tends to substitute information technology or game-like rules for the expert's finesse - thus they are discussed separately under dating system. This article will focus on the role of human matchmakers.

In some cultures, the role of the matchmaker was and is quite professionalized. The Ashkenazi Jewish shadchan, or the Hindu astrologer, were often thought to be essential advisors. In cultures where arranged marriages were the rule, the astrologer often claimed that the stars sanctified matches that both parents approved of, making it quite difficult for the possibly-hesitant children to easily object - and also making it easy for the astrologer to collect his fee. The tarot has also been employed by some matchmakers.

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