Public relations is the art and science of building relationships between an organization and its key publics. It is concerned with communications management. Examples include:

• Corporations use marketing public relations (MPR) to convey information about the products they manufacture or services they provide to potential customers to support their direct sales efforts. Typically, they support sales in the short and long term, establishing and burnishing the corporation's branding for a strong, ongoing market.
• Corporations also use public-relations as a vehicle to reach legislators and other politicians, seeking favorable tax, regulatory, and other treatment, and they may use public relations to portray themselves as enlightened employers, in support of human-resources recruiting programs.
• Non-profit organizations, including schools and universities, hospitals, and human and social service agencies, use public relations in support of awareness programs, fund-raising programs, staff recruiting, and to increase patronage of their services.
• Politicians use public relations to attract votes and raise money, and, when successful at the ballot box, to promote and defend their service in office, with an eye to the next election or, at career’s end, to their legacy.

History

---

Precursors to public relations are found in publicists who specialized in promoting circuses, theatrical performances and other public spectacles. In the United States, where public relations has its origins, many early PR practices were developed in support of the expansive power of the railroads. In fact, many scholars believe that the first appearance of the term "public relations" appeared in the 1897 Year Book of Railway Literature.

More on [ Public relations ]

Public Relations - Twitter Search

Public Relations/Analyst Relations Manager - San Jose United States... http://jobsurl.com/13fcd2
WorkSanJose (San Jose Jobs) Sun, 20 Dec 2009 18:55:24 -0000
Public Relations/Analyst Relations Manager - San Jose United States... http://jobsurl.com/13fcd2
PRowl Public Relations: Healthy Changes for a Healthier Life! http://bit.ly/89zZfq
Phil_V_G (Nemia Nickson) Sun, 20 Dec 2009 18:55:20 -0000
PRowl Public Relations: Healthy Changes for a Healthier Life! http://bit.ly/89zZfq
Public Relations / Promotions... START NOW: Details: We are a company that performs events and promotions to gi.. http://bit.ly/8GPhNN
jobsnewport (Newport News Jobs) Sun, 20 Dec 2009 18:52:44 -00 Subscribe to Public_Relations RSS feed