Gourt > Society > Issues > Health > Tobacco > Advocacy > Pro Tobacco > Critiques > Product Placement
Product placement (PPL) is a promotional tactic used by marketers in which a real commercial product is used in fictional or non-fictional media, and the presence of the product is a result of an economic exchange. When featuring a product is not part of an economic exchange, it is called a product plug. Product placement appears in plays, film, television series, music videos, video-games and books, and is a relatively new idea (first appearing in the 1980's). Product placement occurs with the inclusion of a brand's logo, or a favorable mention or appearance of a product. This is done without disclosure, and under the premise that it is a natural part of the work. Most major movie releases today contain product placements. The most common form is movie and television placements and more recently video games (see advergaming).
Manifestations of product placement
Early examples
Traditionally, television networks demanded brand names be "greeked", like changing a Nokia phone to "Nokio" on the t.v. show Melrose Place. In 1982, the best-known instance of product placement appeared in E.T. the Extra-Terrestrial, which increased sales of Reese's Pieces 65 percent.Most of the motorcycles used in the 1979 film Mad Max were allegedly donated to the production by Kawasaki.
More on [ Product placement ]
Thanks for the @CoinNet product placement in @Paranormal activity! Yea, I'm a whole advertising major, I noticed it.
CoutureiCON (LD) Fri, 16 Oct 2009 04:24:28 -0000
Thanks for the @CoinNet product placement in @Paranormal activity! Yea, I'm a whole advertising major, I noticed it.
RT @danysaadia: WIN! Que tal mi product placement en Dexter? http://twitpic.com/lp3bb #nadaescasualidad// Nice...
juanburgos (Juan Burgos) Fri, 16 Oct 2009 04:08:25 -0000
RT @danysaadia: WIN! Que tal mi product placement en Dexter? http://twitpic.com/lp3bb #nadaescasualidad// Nice...
RT @danysaadia: WIN! Que tal mi product placement en Dexter? http://twitpic.com/lp3bb #nadaescasualidad > Soy MUY Fan!
dasalvar (Daniel Alvarez) Fri, 16 Oct 2009 04:04:05 -0000
RT @danysaadia: WIN! Que tal mi product placement en Dexter? http://twitpic.com/lp3bb #nadaescasualidad > Soy MUY Fan!
RT @danysaadia WIN! Que tal mi product placement en Dexter? http://twitpic.com/lp3bb #nadaescasualidad (jajaja)
juancarlosch (Juan Carlos Chávez) Fri, 16 Oct 2009 03:52:14 -0000
RT @danysaadia WIN! Que tal mi product placement en Dexter? http://twitpic.com/lp3bb #nadaescasualidad (jajaja)
@CoolPolarBear Are you a product placement polar bear?#Notcool
mortythemouth (Morty) Fri, 16 Oct 2009 03:51:04 -0000
@CoolPolarBear Are you a product placement polar bear?#Notcool
@phillieszone I think tbs has a product placement agreement for lg phones. Third time o saw camera man doing a close up of pic being made
Rustie44 (Scott Lewis) Fri, 16 Oct 2009 03:44:14 -0000
@phillieszone I think tbs has a product placement agreement for lg phones. Third time o saw camera man doing a close up of pic being made
Smoke Free Movies - UCSF project challenges the movie industry to stop taking cash or other arrangements for featuring tobacco brands in their films; gives examples and statistics on how much smoking goes on on-screen.
Meta Description: [ Learn all about smoking in the movies and what you can do about it. Read secret tobacco industry documents, who is heavily promote smoking, and join the world-wide movement for smoke free movies. ]
Activity Report -- R. J. Reynolds - Formerly secret tobacco industry memo shows how the tobacco giant paid for actors to smoke cigarettes in movies; movies, actors, and situations are listed.
Brown and Williamson Tobacco Product Placement in the Movies - A formerly secret memo outlines the movies, the money paid, and the stars who took the money to feature smoking cigarettes in the movies; also details such as the second set of books, the preference for some stars to get paid in jewelry, cash, or cars instead of checks, and TV shows used.
Carleton Product Placement - Formerly secret tobacco industry memo explains exactly how it's done.
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Cigar-chomping Hollywood Heroes - The industry pays well-connected brokers to put their product into the hands of the hottest actors. Names actors, movies, and TV shows used.
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Doctors Smoking on TV Shows - Ann Landers column describes how tobacco products end up being used in TV shows.
Fighting Smoking in Movies - New South Wales Cancer Council provides information on product placement of cigarettes and smoking in movies, and suggestions on how to fight it.
Meta Description: [ How much smoking is there in films? ]
Hollywood Puts Thai Teenagers on Tobacco Road - Study reveals that Thai teenagers are more likely to smoke if they have been exposed to Hollywood movies; researcher explains how and why.
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Hollywood Still Glorifying Tobacco Use - News article reports on research showing the smoking is still featured in the movies, based on a survey of 250 films released from 1988 to 1997.
How the Tobacco Industry Built its Relationship with Hollywood - Article in scientific journal provides an unprecedented look at the history and results of tobacco industry investment and influence in moviemaking and imagemaking in Hollywood.
How the Tobacco Industry built its Relationship with Hollywood - 10 page journal article traces the history of product placement, industry influence, and other ties between the tobacco industry and the entertainment industry.
Marketing Cigarettes in Cinema Films - Study measured tobacco use in the top 250 US box-office films over the last 10 years, finds smoking in over 85%, and specific brand appearances in almost 30%.
Motion Picture Summary Worksheet - RJR one-page summary of recent product placement of RJR cigarettes in movies. Names the movies and the actors involved.
Movie Smoking Linked To Teens Trying First Cigarette - Recent research at Dartmouth shows the influence of on-screen smoking.
Meta Description: [ UniSci is a newsletter of science stories from the major research labs. Headlines link to in-depth articles and editorials. UniSci keeps scientists and others up-to-date on current research. ]
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Popular Documents: Smoking in Movies - Internal memos from RJ Reynolds, Philip Morris, Brown and Williamson, American Tobacco, Lorillard, and the Tobacco Institute show how, when, and why smoking, cigarettes, and cigarette brand names were featured in movies.
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Product placement - A short look at use of product placement of tobacco products in movies.
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Product Placement in Films Shows Tobacco Companies Still Up to Their Old Marketing Tricks - ASH-UK item uses recent research to draw the inference that tobacco product placement continues.
Product Placement: Joe Camel Campaign - Industry documents produced in Mangini v. R.J. Reynolds provide a rare inside look at product placement. In some cases itemizes the cigarette brand, the promotional fees paid, the movies and TV shows used, stars, and production companies involved.
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Selling America's Kids: Commercial Pressures on Kids of the 90's - Covers product placement in movies, print and games as well as cross-licensing where movies generate toys and toys generate movies.
Smoke Free Movies: Go Deeper - Bibliography and annotated list of links on smoking the movies, its causes, development, and effects.
Smoke Screeners - An educational program to take the glamor out of smoking in the movies.
Smokescreen a Blessing for Promotion of Tobacco Products - Australian newspaper article on Australian film stars and filmaking and their promotion of smoking onscreen.
Meta Description: [ The Sydney Morning Herald - News online ]
Smoking in Movies - ASH report summarizes tobacco industry use of product placement in movies, and makes the case it is still continuing.
Smoking In Movies - Current movie smoking reviews, updated every week, reviewing the top 10 movies for tobacco content and smoking celebrities, by the American Lung Association of Sacramento.
Study Reports Hollywood, Tobacco Industry 'Collusion' - Hollywood has been colluding with the tobacco industry for years and continues to do so despite a voluntary agreement to curb indirect tobacco advertising in films, a study shows.
Meta Description: [ UniSci is a newsletter of science stories from the major research labs. Headlines link to in-depth articles and editorials. UniSci keeps scientists and others up-to-date on current research. ]
TheBusiness of Selling Cigarettes - BBC article reports on ways the tobacco industry will get around the upcoming tobacco advertising ban in Europe; focus is on product placement and brand stretching.
Meta Description: [ The European Union will finally ban all tobacco advertising in 2006. This will leave the tobacco manufacturers trying to find new ways to promote their brands and products. ]
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Tobacco and Product Placement - With a focus on Australian films and actors, covers the practice of getting paid to feature cigarettes in movies and on TV.
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Tobacco and the Movies - MASSPIRG research finds that smoking is increasing in movies despite tobacco industry promises to stop promoting it, the movies usually portray smoking as positive, identifiable brand names are found on cigarettes in scenes, and big name stars are lighting up.
Tobacco Persists on Silver Screen; Even Muppets Market to Kids - Knight Ridder article covers movies in which Philip Morris and other tobacco companies did product placement of cigarettes and cigars.
Tobacco Product Placement in the Movies - Compiled by Quit Australia, lists movies, actors, and cigarette brands promoted, and the effects of this promotion.
Tobacco Sponsorships: Buying Credibility - Analysis of tobacco sponsorship of sports and cultural event, focuses on Canada.
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