Gourt > Society > Issues > Health > Tobacco > Advocacy > Pro Tobacco > Critiques > Events and Sponsorships
To sponsor something is to support an event, activity, person, or organization financially or through the provision of products or services. Sponsorship is typically done for promotional purposes, to generate publicity, or to obtain access to a wider audience.
Sponsorship may be an arrangement to exchange advertising for the responsibility of funding a popular event or entity. For example, a corporate entity may provide equipment for a famous athlete or sports team in exchange for brand recognition. The sponsor earns popularity this way while the sponsored can save a lot of money. This type of sponsorship is prominent in sports, the arts, media and the charity ('cause-related') sector. It is also becoming increasingly important in education. Many companies want their logo on sponsored equipment in return. Formula One teams, for example, have heavily relied on the income from tobacco advertising.
Although a company's motives may be altruistic, sponsorship is more commonly used to derive benefit from the associations created for a company's brand(s) or image as a result of the sponsorship.
More on [ Sponsor ]
Cloud Expo New York Diamond and Platinum Sponsorships Sold Out: SYS-CON Events announced today that the "Diamon.. http://bit.ly/8IzSWm
raravena80 (Ricardo Aravena) Thu, 03 Dec 2009 08:04:42 -0000
Cloud Expo New York Diamond and Platinum Sponsorships Sold Out: SYS-CON Events announced today that the "Diamon.. http://bit.ly/8IzSWm
Cloud Computing Jrnl Cloud Expo New York Diamond and Platinum Sponsorships Sold Out: SYS-CON Events announced today... http://bit.ly/5lGPuB
InsideAxis (InsideAxis ) Thu, 03 Dec 2009 07:16:19 -0000
Cloud Computing Jrnl Cloud Expo New York Diamond and Platinum Sponsorships Sold Out: SYS-CON Events announced today... http://bit.ly/5lGPuB
Cloud Expo New York Diamond and Platinum Sponsorships Sold Out: SYS-CON Events announced today that the "Diamon.. http://bit.ly/6pvoAe
Clickwebvideo (Click Web Video) Wed, 02 Dec 2009 17:12:05 -0000
Cloud Expo New York Diamond and Platinum Sponsorships Sold Out: SYS-CON Events announced today that the "Diamon.. http://bit.ly/6pvoAe
working on corporate memberships, sponsorships, events, and website
jennymakesmusic (Jennifer Moss) Mon, 30 Nov 2009 17:32:09 -0000
working on corporate memberships, sponsorships, events, and website
RT @Chapter_47: Just off the phone with @star_resources. Planning her world tour, charitable events, and corporate sponsorships! #mtoe
MyTeamofExperts (My Team of Experts) Mon, 30 Nov 2009 11:56:21 -0000
RT @Chapter_47: Just off the phone with @star_resources. Planning her world tour, charitable events, and corporate sponsorships! #mtoe
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Big Tobacco Brings Message to Club Scene - Article reports on how two Canada tobacco companies use nightclub sponsorships to push cigarettes.
Buck Tobacco Sponsorship - San Diego county's buck tobacco sponsorship project provides information about how to eliminate tobacco sponsorship at California rodeos and related events such as rodeo-themed bar nights.
Canadian Open Tennis Hall of Shame - Tobacco sports sponsorships; graphics of ads used, discussion.
Cash for Cancer for Music - Essay by a teen explores the industry's use of concert promotions.
Meta Description: [ The surgeon general says smoking causes cancer; however, the surgeon general doesn't say anything about exploiting yourself to cause cancer. ]
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Cigarette Bar Promotions - Gallery of cigarette promotions in bars shows how it's done.
Event Sponsorship: R. J Reynolds Documents - From the Mangini collection, 9 internal R. J. Reyholds Tobacco memos, letters, and slides regarding events sponsored, including sports, music, magazine, commercial, entertainment, and youth events.
Fight over Teen Tobacco Use Moves into 'Marlboro Country' - In auto racing, there's the lucrative Winston Cup. In professional baseball, football, and basketball, cigarette advertisements are positioned prominently near outfield scoreboards, behind the goal posts, and just above the backboard glass. And then there's rodeo. Article explains.
Meta Description: [ Ads for Tobacco And Alcohol Swamp New Swimsuit Issue ]
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Formula One and Tobacco - Tobacco sponsorship of Formula One and its effects. ASH UK Paper.
Meta Description: [ Tobacco sponsorship and Formula One., Tobacco sponsorship of Formula One and its part in the industry's strategy to recruit young smokers, ASH UK Paper ]
Good-looking Guerillas Push Smokes - Tobacco companies are using the latest guerilla marketing tactics in bars and clubs to push cigarettes.
Meta Description: [ Health researchers have discovered tobacco companies using the latest guerilla marketing tactics in Sydney's trendiest bars and clubs to sell cigarettes. - Sydney Morning Herald Online ]
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Monaco 96 - Marlboro Poster - Auto racing promotion of Philip Morris product.
Pat Sajak Show - R. J. Reynolds memo explains how auto racing sponsorship was used to get Camel cigarettes advertised on TV.
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R. J. Reynolds Guilty of Violations - R. J. Reynolds was found guilty of violating its settlement terms by certain promotions; article explores why the tobacco giant invests heavily in NASCAR and auto racing promotion.
Racing to Addiction: Tobacco Company Auto Racing Sponsorships - Factsheet lists events, approaches, and amount of TV time gained to promote cigarettes.
Smoking the Great Outdoors - Salon article on the Marlboro Adventure Team.
Sponsorship - Case study of tobacco industry marketing documents shows that tobacco sponsorship works in a very similar manner to tobacco advertising (PDF document).
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Sport and Arts Sponsorship - ASH-UK analysis of how, where, and why the tobaco industry spends millions on auto racing sponsorship.
The Use of Corporate Sponsorship as a Tobacco Marketing Tool - Report by the Campaign for Tobacco-Free Kids.
Tobacco Advertised in TV Through Motor Sports - Circumventing a US federal ban on TV advertising of both cigarettes and spit tobacco, major American tobacco companies have increasingly turned to sponsorships of motor sports events to keep a high public profile and gain new customers, according to a new study.
Meta Description: [ Everything for People Concerned About Smoking and Protecting the Rights of Nonsmokers. ]
Tobacco Promotion at Sports Events Worldwide - Survey of events, games, and settings used by the tobacco industry to promote tobacco products.
Tobacco Related Bar Promotions: Insights from Tobacco Industry Documents - Extensive review of tobacco industry memos and documents gains insight into how the industry markets cigarettes at bar promotions.
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Tobacco Sponsorship - Sports and arts sponsorships in the Pacific Rim.
Tobacco Target Shifts From Teens To Young Adults - Research finds that the number of cigarette ads in alternative papers shot up in the late 1990s, and bars, as well as the number promoting bars, clubs, and entertainment events.
Young Adults: Vulnerable New Targets of Tobacco Marketing - Research finds that young adults are targets of cigarette promotions in bars and clubs.
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