Etiquette, also known as decorum, is the code that governs the expectations of social behavior, the conventional norm. It is an unwritten code, but it may evolve from or into a written code. The Greek equivalent of etiquette was protokollon, protocol, the written formula for ceremonial. It usually reflects a theory of conduct that society or tradition has invested heavily in. Like "culture", it is a word that has gradually grown plural, especially in a multi-ethnic society with many clashing expectations. Thus, it is now possible to refer to "an etiquette" or "a culture", realizing that these may not be universal.

Norms and effects of etiquette

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Etiquette fundamentally prescribes and restricts the ways in which people interact with each other, and show their respect for other people by conforming to the norms of society. Modern Western etiquette instructs us to: greet friends and acquaintances with warmth and respect, refrain from insults and prying curiosity, offer hospitality equally and generously to our guests, wear clothing suited to the occasion, contribute to conversations without dominating them, offer a chair or a helping arm to those who need assistance, eat neatly and quietly, avoid disturbing others with loud music or unnecessary noise, follow the established rules of a club or legislature upon becoming a member, arrive promptly when expected, comfort the bereaved, and respond to invitations promptly.

Roman etiquette varied by class. In the upper strata of Roman society, etiquette would have instructed a man to: greet friends and acquaintances with decorum, according to their rank, refrain from showing emotions in public, keep his womenfolk secluded from his clients, support his family's position with public munificence, and so on.

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