Gourt > Society > Issues > Business > Advertising > Media Literacy
Around the world, the most common definition of media literacy is the ability to “access, analyse, evaluate and use” media. However, media literacy is so much more. It’s the ability to elicit critical thinking and appreciation of media as familiar and global culture through discourse and discovery. Its purpose is to create active participants who are aware of the potential for bias and misrepresentation, recognizing that media forms are used as tools in constructing reality.
Mass media has been defined as “the methods of communication used to reach large numbers of people at the same time---TV, newspapers, radio, films, books and the Internet.” Through accelerated advancement of communications technology, modes of communication are becoming more sophisticated every day making access to ideas more immediate than ever. As global corporations reach further into the world and communications technologies evolve, it is difficult to control people’s access to the media. There comes a responsibility to educate and create media-literate citizens.
For more detail on the topic of Media literacy, see media awareness site
Major topics
- Understanding the processes involved in critically analyzing and creating media messages
- The business aspects of mass media such as broadcasting
- In particular, this includes the business and function of advertising
- The interaction of media and government
- The nature of journalism and the problem of media bias
- The sociopolitical nature of the media's content such as the depiction of social stereotypes and violence.
- In countries such as Australia, Canada and the United Kingdom, the development of knowledge related to these topics is often described as understanding key concepts associated with: media languages, media institutions, media representations, media audiences and media technologies.
- The Scottish Film Council uses a triangle for deconstruction of media texts into three main areas. One side represents text as the product (graphics, written text, sound, or visual),as well as the codes, conventions, values and ideology, and story. Another side of the triangle represents the study of audience; audience perception and appeal. Another side of the triangle represents production; purpose and commercial interests and how the text is constructed.
Critical Commentary :: Advertising
Posts about Mobile Internet as of October 24, 2009 | IMHO ...: Photo credit: Ene Inside this Media Literacy Dig.. http://bit.ly/17fyOL
incomesource (Gene Pine) Sun, 25 Oct 2009 10:12:52 -0000
Posts about Mobile Internet as of October 24, 2009 | IMHO ...: Photo credit: Ene Inside this Media Literacy Dig.. http://bit.ly/17fyOL
Posts about Mobile Internet as of October 24, 2009 | IMHO ...: Photo credit: Ene Inside this Media Literacy Dig.. http://bit.ly/17fyOL
Lillhy (Jennifer Jones) Sun, 25 Oct 2009 09:57:16 -0000
Posts about Mobile Internet as of October 24, 2009 | IMHO ...: Photo credit: Ene Inside this Media Literacy Dig.. http://bit.ly/17fyOL
Posts about Mobile Internet as of October 24, 2009 | IMHO ...: Photo credit: Ene Inside this Media Literacy Dig.. http://bit.ly/ErOoT
isuruepa (Isuru Epa) Sun, 25 Oct 2009 09:38:48 -0000
Posts about Mobile Internet as of October 24, 2009 | IMHO ...: Photo credit: Ene Inside this Media Literacy Dig.. http://bit.ly/ErOoT
Posts about Mobile Internet as of October 24, 2009 | IMHO ...: Photo credit: Ene Inside this Media Literacy Dig.. http://tinyurl.com/yloo7fs
ronkwilliams (Ron Williams) Sun, 25 Oct 2009 09:31:54 -0000
Posts about Mobile Internet as of October 24, 2009 | IMHO ...: Photo credit: Ene Inside this Media Literacy Dig.. http://tinyurl.com/yloo7fs
Posts about Mobile Internet as of October 24, 2009 | IMHO ...: Photo credit: Ene Inside this Media Literacy Dig.. http://tinyurl.com/yloo7fs
TheFifty9 (Fifty9) Sun, 25 Oct 2009 09:29:14 -0000
Posts about Mobile Internet as of October 24, 2009 | IMHO ...: Photo credit: Ene Inside this Media Literacy Dig.. http://tinyurl.com/yloo7fs
Code of Best Practices in Fair Use for Media Literacy http://bit.ly/2nuWxa (via @EdTechLeader)
dsdixon (David Dixon) Sun, 25 Oct 2009 07:15:43 -0000
Code of Best Practices in Fair Use for Media Literacy http://bit.ly/2nuWxa (via @EdTechLeader)
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Brand-stretching - - the use of tobacco brand names on non-tobacco merchandise or services - as a means of promoting cigarettes when faced with a ban on direct tobacco advertising.
Meta Description: [ How the tobacco companies plan to use other products, like boots, clothing, coffee and other merchandise to advertise their brands and escape an advertising ban., ASH Briefing on 'Brand-stretching', ash-uk ]
Call to distraction - How to tell the difference when there is no difference to tell. Salon article.
Enlightenment to go - One man's teaser ad campaign is another's otherworldly obsession. Salon article.
Gandhi was no pitchman - Why Apple chose the wrong icon to promote their product. Article from Salon.
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Getting dirty - Critique of a Shield soap commercial, by Mark Crispin Miller.
let's English! - English has become the lingua franca of global merchandise, but does it mean anything? Salon article.
Malt liquor marketing to Latinos - The malt-liquor industry, drunk on high-octane sales to the black hip-hop nation, has set its sights on the Latino youth market.
Smoke gets in your eyes - Are cigarette manufacturers not just placing ads but also creating magazines for their own advertising? Article from Salon.
Talk dirty to me, Nike - The shoe company's new ad campaign gives new meaning to Just Do It. Salon article.
The contrition peddlers - When you're a big corporation and you step in racial doo-doo, you call Chisholm-Mingo -- your full-service agency for repentance, prevention and brand-burnishing. Salon article.
Meta Description: [ The contrition peddlers: When you're a big corporation and you step in racial doo-doo, you call Chisholm-Mingo -- your full-service agency for repentance, prevention and brand-burnishing. ]
The Sweeps - Seasonal campaigns by TV network affiliates aimed at boosting ratings in order to maximize advertising revenue.
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