Gourt > Society > Issues > Business > Advertising > Insider Perspectives
Perspective may mean:
Literally, in visual topics:
- Perspective (visual), is the way in which objects appear to the eye.
- Perspective (graphical), means to represent the effects of visual perspective in drawings.
Metaphorically, in relation to cognitive topics:
- Perspective (cognitive), one's "point of view", the choice of a context for opinions, beliefs and experiences.
- Point of view (literature), the related experience of the narrator
Highlight failures, insider perspectives, case studies, webinars, interactive forums--? What's wanted/needed? #pubcamp
beyondbroadcast (Jessica Clark) Sun, 18 Oct 2009 18:50:17 -0000
Highlight failures, insider perspectives, case studies, webinars, interactive forums--? What's wanted/needed? #pubcamp
The State of BPM: Perspectives of an Industry Insider - http://ow.ly/uY3O
researchnetwork (researchnetwork) Sun, 18 Oct 2009 08:55:05 -0000
The State of BPM: Perspectives of an Industry Insider - http://ow.ly/uY3O
All the LATEST TRENDS and insider perspectives from Paris' Spring 2010 fashion week... http://ow.ly/u6eP
balamoda (B a la Moda) Thu, 15 Oct 2009 09:00:09 -0000
All the LATEST TRENDS and insider perspectives from Paris' Spring 2010 fashion week... http://ow.ly/u6eP
Brand personality - A relationship with a brand can be like a relationship with another person.
Confessions of an undercover drink fink - Sometimes ads just aren't hip enough. PR firms are now employing undercover marketers to promote products by word of mouth. Article from Salon.
404
Feelings Evoked by Warm, Erotic, Humorous or Non-Emotional Print Advertisements for Alcoholic Beverages - Academy of Marketing Science Review article describing the application of theory and analysis in the production of advertisements based on a study of young adults and print ads for alcoholic beverages.
Give your brand in marriage - For a brand sell to be effective long-term, the advertising needs to create an emotional involvement between the consumer and the brand. Exponent, Jacque Chevron, describes brand loyalty as a form of marriage.
Meta Description: [ The three factors that lead to a purchase decision ]
Keeping up with the Jonesness - An account planner describes the quest for brand essence. From Salon.
Meta Description: [ Keeping up with the Jonesness: The corporate mania for ]
Lexicon Branding, Inc. - Leading company presents its pitch on the commercial value of expertly crafted brand naming.
Propagandium.com - a 'love-hate' perspective on the past, present and possible future of advertising [Requires Flash].
Meta Description: [ Propagandium has a love hate relationship with advertising. Because advertising both builds and destroys great things. It is both the ultimate whore and the wisest man. In our modern society there is no way around it. Propagandium tries to unravel how advertising came to be what it is and how to ... ]
Ruth Shalit - Salon column - A New York ad agency account planner and Salon columnist provides sardonic commentary on the trade.
Semiotic Solutions - Cultural Creativity - Home - Semiotic Solutions has pioneered the adaptation of cultural theory to the spheres of marketing and advertising in the UK.
The Advertising Graveyard - Gallery of controversial advertisements which clients declined to run.
Meta Description: [ Award-winning gallery of real advertisements the clients were too scared to run. Humor, advertising, popular culture. ]
The power of hype - Forbes magazine on new avenues for creating hype to serve brand marketing. Focuses on Bebe clothing.
Meta Description: [ Even with a brilliant product, your company won't get off the ground without getting noticed. So how do you do it? ]
| AINTV.COM - EBACE 2008 -- An Insider's Perspective | |
| Next Video | |
