etoy is a conceptual art group that won the Prix Ars Electronica in 1996, and involved in a major domain name dispute with eToys Inc in 1999 over the domain etoy.com. This became know as "Toywar". Their main slogan is: "leaving reality behind".
etoy routinely experiments with the boundaries of art, such as selling shares of "stock" in their group (etoy.SHARES) and travelling in etoy.TANKS* (40-foot cargo containers).
etoy was founded 1994 in the Swiss Alps by Gino Esposto, Daniel Udatny, Marky Goldstein, Fabio Gramazio, Martin Kubli, Michel Zai, Hans Bernhard (etoy.ESPOSTO/etoy.CARL, etoy.UDATNY/etoy.DAVE, etoy.GOLDSTEIN/etoy.MARK, etoy.GRAMAZIO/etoy.TAKI, etoy.KUBLI/etoy.JACK etoy.ZAI/etoy.MATT, etoy.BRAINHARD/etoy.HANS).
More on [ Etoy ]
Net Art :: Digital
Disputed Domain Names :: Domain Names
®TMark :: Culture Jamming
Internet :: Censorship

Digital Hijack - During the digital hijack project, search engine users were redirected by etoy.
etoy.com - Official web site with history of projects.
Meta Description: [ MISSION ETERNITY - smart dust in art history ]
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